Private builds · by application
Your summit is personal. So is the dashboard we build to reach it.
Peak 38 isn't another habit app you onboard yourself into. We sit with you, assess where you are across the pillars that matter — body, mind, craft, recovery — translate your ambition into the few metrics that predict it, and build you a personalised accountability dashboard to track the climb.
One-time payment · lifetime access · no subscription
Mission control · preview
Summit countdown
779
days until your day
Illustrative. Your board is built around your metrics.
Everyone's goal is different — which is exactly why a one-size onboarding fails. We don't guess your metrics. We designthem with you, around the life you're actually trying to build.
The roadmap
From basecamp to summit, in four moves.
Basecamp
We assess where you are — and where you want to be.
A real conversation, not a quiz. We map your starting point and your two-year summit across the pillars that matter to you: body, mind, craft, recovery. No metrics yet — just honesty about the gap.
The route
We translate ambition into the few metrics that predict it.
Vague goals don't get tracked. We turn “get stronger” and “write more” into the specific, measurable signals that actually move you forward — and the checkpoints that pace them.
The build
We build your personalised accountability dashboard.
Your own private, dark-mode control room — countdowns, checkpoints, pillar summaries, daily proof. Built for your metrics, not a template. The same system that runs the founder's own climb.
The summit
You track daily proof. We keep you honest.
Log in one tap, watch the streaks build, hit each checkpoint. The dashboard turns a multi-year transformation into a single readable signal you check every morning.
The pillars
We assess the whole person, not a single number.
Pillars are the domains of a life worth building. Your specific metrics live inside them — and we choose those together.
Physical
Body
Strength, endurance, weight, mobility. The capacities you can feel and measure — built back up, week over week.
Mind
Mind
What you read, learn, ship and master. The deliberate, long-arc work that compounds into real expertise.
Personal
Craft
The pursuits that make a life yours — painting, writing, the trail, the people you show up for.
Recovery
Recovery
Sleep, solitude, journaling, the nervous system. The quiet pillar that decides whether the rest holds.
A real board
The founder's own dashboard — building to an Ironman at 38.
These are the actual metrics behind Peak 38. Yours will look nothing like them — and that's the point. This is what “personalised” produces.
Body
conventional, 1RM
cut, lean mass kept
42.2 km, registered
Mind
non-fiction + fiction
ship in 3 phases
Craft & Recovery
daily, recovery pillar
alone, no headphones
finished pieces
The build
One-time. Lifetime access. No subscription.
Apply for your buildWe only build a handful at a time, so every engagement is by application.
- A 1-on-1 assessment call to map your summit across all four pillars
- A custom metric model — the signals that actually predict your progress
- Your own private, password-gated accountability dashboard, built and deployed
- A checkpoint roadmap that paces the whole journey, with countdowns
- Daily logging, streaks, proof links and pillar summaries — tuned to you
- Lifetime access. One payment. No subscription, ever.
Apply
Tell us where you're headed.
Leave your email and we'll personally reach out within 48 hours to schedule your assessment call. No payment is taken until we've agreed your plan together.
Questions
Is this a subscription?
No. It's a one-time $999.99 build. You own your dashboard and keep lifetime access — there's nothing recurring.
Do I have to be an athlete?
Not at all. The Ironman is the founder's summit. Yours might be a business, a craft, a calmer mind, or a body you're proud of. We build around your pillars.
Why not just use a habit app?
Generic apps make you fit their template. We do the opposite — we design the metrics and the board around the specific outcome you care about, then keep you accountable to it.
What happens after I apply?
We personally reach out within 48 hours to book your assessment call. No payment is taken until we've agreed your plan together.